SEO strategy & consulting
Know what to fix, what to build and where to focus. Technical audits, search intent, content priorities and a plan your team can act on.
Explore SEO consultingHimanshu Swaraj · Search marketing since 2008
SEO Expert & Freelancer in IndiaFor Google and AI Search
I’m Himanshu Swaraj, an India-based SEO expert and freelancer with 18 years in search marketing. I work directly with businesses on technical SEO, content, internal linking and measurement, with AI Search support where it fits.
SEO strategyPriorities tied to growth
AI SearchHuman-reviewed analysis
Direct accessWork with the expert
Work directly with HimanshuIndia-based. Working with businesses worldwide.Discuss your project and availabilityYOUR WEBSITE REVIEW
Where could your website improve?
Share your website and I will review your enquiry to identify the appropriate next step.
DELIVERING RESULTS
TRUSTED BY
100+ BUSINESSES
18 yearsSearch marketing since 2008
100+ businessesSupported across multiple markets
5 case studiesExplore the published project library
Direct accessDiscuss scope with Himanshu
SEO should do more than improve visibility.
It should create measurable business progress.
Traffic matters when it contributes to enquiries, bookings and sales.
REAL RESULTS. MEASURABLE GROWTH.
SEO results, measured
in enquiries and growth.
Three featured projects across real estate, fitness and removals. See what changed in traffic, bookings and enquiries, then explore all five published case studies.
CLIENT FEEDBACK
What changed for the client.
Direct feedback from two businesses, paired with the work and measurable outcomes behind it.
★★★★★+216% organic traffic
We wanted our website to bring in more serious buyers and sellers from Google. The improvement in our listing visibility and local rankings led to a noticeable increase in property enquiries.
★★★★★39 → 105 trial bookings
The work helped us become more visible to people looking for boxing, fitness, and fight training in London. We saw a clear increase in trial bookings, calls, and membership enquiries.
HOW I CAN HELP
SEO services for your business.
Start with SEO strategy and implementation. Add specialist support where your business needs it.
AI Search optimization
Help answer engines understand your business through clear services, useful content, credible sources and consistent business information.
Explore AI SearchLocal SEO
Connect service and location pages with your Google Business Profile and consistent business listings so nearby customers can find you and take the next step.
Explore local SEOEcommerce SEO
Improve product and category discovery for Shopify and WooCommerce stores, with Google Shopping and product feed support where relevant.
Explore ecommerce SEOPPC & Google Ads
Match search intent, targeting and landing pages. Review spend against enquiries and sales, not clicks alone.
Explore paid searchConnected digital marketing
Bring content, social media and measurement into the plan when they support the same commercial goal.
Explore digital marketing
18years in search marketingYOUR SEARCH SPECIALIST
Your SEO expert.
18 years of hands-on experience.
I started in agency SEO in 2008. Today, I work directly with business owners and marketing teams who need clear priorities and someone who can explain the decisions behind the work.
Advice you can act on
You get a reason for each priority, the work it involves and what we will measure.
Strategy connected to delivery
Recommendations account for your developers, content resources, budget and sales process.
Honest reporting
We discuss what improved, what did not and what needs to change next.
For my specialist AI visibility work, explore the AI Search Expert page.
Start with what your customers need to know. Then make the page easier to find, understand and act on.
SEO + AI SEARCH
Is AI helping people find
and understand your business?
AI answers can leave your business out or describe it incorrectly. I check what appears, trace the information behind it and work on the issues we can address.
I also build marketing workflows for content and social media, campaign tasks and coordinated AI agents. We agree what can run automatically and where a person needs to review the work.
Your business is missing from AI answers
I review the answers, the sources they use and the gaps on your website.
Explore the AI visibility audit →AI is getting your business facts wrong
I trace incorrect claims and fix the website and source information we can change.
Get help with AI fact correction →Marketing tasks keep taking up your team’s time
I build workflows for content, social media and campaigns, with checks before work goes live.
Explore AI marketing automation →For changes over time, AI Search monitoring checks what appears and helps decide what to work on next.
INDUSTRY EXPERIENCE
Search strategy for your industry.
Explore how the strategy changes with the customer, buying decision and type of enquiry.
Real estate
Agent discovery, property searches, valuations and local trust.
SEO for real estate businessesFinancial services
Service clarity, professional credibility and relevant enquiries.
Financial services growthMortgage & insurance
Discovery built around borrowing needs, cover and comparison.
Mortgage marketing Insurance marketingExplore industries
See fitness and moving-services projects in the case-study library.
THE DAAOMI METHOD
My SEO process,
applied to Quantum Realty.
Quantum Realty / Florida / 10 months
The published case study shows how search research, page architecture, technical fixes and enquiry tracking worked together. Here is how those workstreams map to DAAOMI.
CONNECTED OUTCOME
+216%
Organic traffic growth
27 → 91
Property enquiries/month
DAAOMIHow I move from diagnosis to implementation.LEARN · ACT · MEASURE · IMPROVE
- 01D
Discover
Florida buyers, sellers, listings and valuations.
- 02A
Analyze
Research terms and plan listing and area pages.
- 03A
Audit
Identify duplicate, indexing and internal-link gaps.
- 04O
Optimize
Improve pages, guides, canonicals and enquiry paths.
- 05M
Monitor
Track calls, forms, valuations and listing enquiries.
- 06I
Improve
Use enquiry data to decide what to improve next.
From search gaps to clearer enquiry paths.
THE STARTING POINT
Pages were not working together.
Weak area pages, poorly structured listings, duplicate-content issues and incomplete lead tracking.
THE CONNECTED WORK
Research, architecture, fixes and measurement.
Listing and area architecture, buyer/seller guides, technical fixes, internal links and enquiry tracking.
THE REPORTED MOVEMENT27 → 91
Property enquiries per month
Before → after / 10 months
DAAOMI is used here to explain the published work. The Improve stage describes a next-step approach, not an additional reported project result.
WORKING TOGETHER
Choose your SEO engagement.
Start with an assessment, ongoing implementation or advice for your team. We agree the work, responsibilities and investment before starting. The pricing page explains the available options.
Looking for a Search Marketing Expert Freelancer in India but don’t want the expensive maintenance fees of large companies?
Talk to me!SEO Assessment
A focused starting pointUnderstand what is limiting your site before committing to ongoing work.
- Technical and content review
- Search visibility and opportunity gaps
- Prioritised recommendations
Ongoing SEO Growth
Scope-based monthly supportMove agreed priorities forward through implementation and regular review.
- SEO and AI search priorities
- Technical, content and authority work
- Measurement and ongoing refinement
SEO Consulting
Advice for your teamGet experienced direction while your team handles implementation.
- Independent strategy and review
- Guidance for developers and writers
- Decisions matched to your resources
You want a plan tied to business outcomes.
- An owner or marketing team with a clear service, product or market.
- A goal such as qualified enquiries, bookings or sales.
- Capacity to implement changes, or a need to agree implementation support.
Clear scope. Clear responsibilities.
- Agree the priorities, deliverables and who will do the work.
- Confirm investment, access and reporting cadence for that scope.
- Set realistic milestones. Guaranteed rankings and bulk-link packages are not the offer.
BEFORE WE START
Hiring an SEO expert:
your questions answered.
What to expect when hiring an SEO expert, using AI in the workflow and measuring progress.
What does working with an SEO freelancer involve?
I start by understanding your business, website and commercial goal. We agree the priorities, scope and measures of progress before ongoing work begins. You work directly with me on strategy and review; any additional implementation support is agreed as part of the scope.
Do I need SEO, AI Search optimization, or both?
If important pages cannot be crawled, are unclear or do not answer customer questions, start there. AI Search work builds on that foundation, with closer attention to how your business, expertise and evidence are represented. The initial review helps separate a basic SEO problem from a more specific AI visibility problem.
How do you use AI tools in SEO?
I use AI to assist tasks such as organizing query data, exploring content gaps and preparing first-pass analysis. I check suggestions against your site, source data and business context before recommending changes. Faster preparation does not mean guaranteed faster rankings, and client credentials or confidential data are not put into public prompts.
Can you guarantee rankings or AI recommendations?
No. Google and AI platforms decide what they show, and those decisions change. I can commit to an agreed scope, transparent reporting and explaining what the evidence supports. Rankings, traffic and citations are useful signals; relevant enquiries and sales are the business measures we aim to improve.
How much does SEO cost, and how soon can I expect progress?
Cost depends on your current site, market, competition and who will implement the work. Technical fixes and clearer pages may show effects earlier than competitive search growth. After reviewing the site, I will explain the priorities, expected milestones and what could slow progress. See the pricing and engagement options for how scope is decided.
Will I need to give you my passwords?
Do not send passwords with your enquiry. Where access is needed, use named user invitations and the lowest permissions needed in Search Console, analytics and your website. We agree access before work starts, and you remain in control of your accounts.
Do you work outside India or alongside an existing team?
Yes. I am based in India and work remotely with businesses in other markets. I can advise an in-house team, collaborate with developers and content specialists, or agree an implementation scope. International, multilingual and ecommerce requirements are assessed separately rather than treated as the same campaign.
How will I know whether the work is helping?
We agree the important actions first: enquiries, calls, bookings or sales. Reporting connects those actions with search visibility, landing pages and the work completed. For AI Search, observations are recorded with their platform, prompt and date; one answer is not treated as a permanent ranking.
TALK ABOUT YOUR WEBSITE
Discuss your SEO goals.
Tell me what your business sells, the market you serve and the outcome you want to improve. I can then recommend a useful starting point and the right type of support.