freelance seo Google is “the” Internet search engine. Over 150 million searches are conducted daily. Between Google, Yahoo and Bing, these three account for about 90% of all searches made on the web.
As stated in the first paragraph, over 160 million searches are conducted every day with Google. Even if your business or product is currently listed on Google, do you think that a boost in ranking to the 1st or 2nd page would increase the number of
potential customers coming to your web site?

How Does Google Calculate Page Relevance?

Although I don’t know how the Google algorithm works exactly, no-one does, it’s a closely guarded secret, I do know that Google relies on 118 different calculations to workout the relevancy of any particular page for a search, the big one is link popularity...

Link Popularity
If you have downloaded the Google toolbar, then you will have seen the green bar that Google uses to rank every site you visit. This ranking is Google’s PageRank, and is indicated on a scale of 1 to 10. Generally, sites with a PageRank of 7-10 are considered excellent in terms of quality and popularity.
But how is this rank calculated? Quite simply actually. Google’s main criteria for the calculation of relevancy for a page is based on the number of web sites that link back to that particular site.
However, having 100,000 web sites linking back to your site will not necessarily mean that you will attain a PageRank of 10. Each site that links back to you must in itself contain quality content and have a high (7-10) PageRank for it to impact positively on the PageRank of your web site. Yes, sites with a poor PageRank can bring your sites PageRank down.

If Google’s PageRank technology sounds confusing, just try and remember that Google’s PageRank is the #1 criterion for calculating the relevancy of any web page in relation to the
specified search term.

Now, there are supposedly over 118 factors involved in exactly how Google calculates your Search Engine Rank Position (SERP), as mentioned above, Google places more emphasis on PageRank than other engines. We’ll also be looking at some of the other main factors in a later chapter.


freelance seo
Google Guidelines

Following are some of the important google guidelines, tips and tricks that can be employed while dealing with Google:

Google Recommended:
• A website should have crystal clear hierarchy and links and should preferably be easy to navigate.
• A site map is required to help the users go around yoursite and in case the site map has more than 100 links,then it is advisable to break it into several pages to avoid clutter.
• Come up with essential and precise keywords and make sure that your website features relevant and informative content.
• The Google crawler will not recognize text hidden in the images, so when describing important names, keywords or links; stick with plain text.
• The TITLE and ALT tags should be descriptive and accurate and the website should have no broken links or incorrect HTML.
Dynamic pages (the URL consisting of a ‘?’ character) should be kept to a minimum as not every search engine spider is able to crawl them.
• The robots.txt file on your web server should be current and should not block the Googlebot crawler. This file tells crawlers which directories can or cannot be

Google NOT Recommended:
• When making a site, do not cheat your users, i.e. those people who will surf your website. Do not provide them with irrelevant content or present them with any
fraudulent schemes.
• Avoid tricks or link schemes designed to increase your site's ranking.
• Do not employ hidden texts or hidden links.
• Google frowns upon websites using cloaking technique. Hence, it is advisable to avoid that.
• Automated queries should not be sent to Google.
• Avoid stuffing pages with irrelevant words and content. Also don't create multiple pages, subdomains, or domains with significantly duplicate content.
• Avoid "doorway" pages created just for search engines
or other "cookie cutter" approaches such as affiliate programs with hardly any original content.