Are you in dilemma because the website you created just does not get listed higher on popular search engines like Google, Yahoo and Bing?

Worry not. You can always take the help of any of the SEO service providers present who will not only help your website get higher ranking on Google and other search engines but would also help them feature above your competitors website.
Having Google first page ranking is extremely important for businesses looking to target internet savvy customers. An internet user who is searching for a particular information, service or product on Google search will rarely look beyond the first page and thus it is the first page search results that get the maximum target customers. Hence having Google first page ranking would mean that the website would attract more number of target customers than it would have been able to do if it was not listed on Google first page ranking.
Mortgage/Loan Service providers (like loan and mortgage brokers, mortgage companies) have a lot to gain from Search Engine Optimization since most users begin their home search and mortgage research online. Thus Mortgage/Loan Services SEO is very significant for their online success.
There is no doubt that Mortgage and Loan Services is one of the most fiercely competitive markets on internet. With millions of websites out there through-out the world, it takes very special mortgage SEO skills, experience, planned and dedicated efforts to be able to show up and accomplish top 10 rankings in Google/Bing for your mortgage/loan website.

Here is how I can help your mortgage/loan website:
* Analyze high traffic business keywords for your website to target.
* Increase qualified leads from buyers and sellers via optimizing those keywords in search engines.
* Increase sales from your website by optimizing the website especially to convert visits to potential leads.
* Improve overall website’s search engine presence and traffic.
* Increase direct sales by listing and optimizing your website in various high traffic local listing websites.
* Help you gain more online reputation and popularity via integrating Social media websites like twitter and Facebook

Contact me at himanshu.swaraj@gmail.com for your free Mortgage/Loan website analysis. You can also fill in the form at the left.

Posted at: Freelance Mortgage Website SEO
This is the second in a series of blog posts I’m doing to point out the biggest SEO mistakes webmasters and newbies do.
This post highlights some more fatal issues and mistakes that we must avoid while optimizing a website. Here are they:

1. Non-SEO friendly website structure
In order to achieve good search engine visibility and before starting any SEO campaign, website must be coded cleanly according to search engine guidelines and parameters.

2. Using Javascript, Silverlight or Flash for site navigation
Search engine spiders are blind to Javascripts, flash, silverlight or any other RIA platform till date. Any navigation/menu system done purely in Javascript/flash/silverlight is a disaster because search engines will not see those links and therefore your listings on search engines will be very very limited.

3. No Keyword research or Wrong keyword selection
This is the most common mistake we often see. Many website owners/webmasters put very little or no effort at all to perform research into the keywords for which they should rank highly.
we have also seen many many businesses target key phrases that are far too competitive, such as single word keywords, which are difficult to rank well for, especially for newly developed websites. Newbie SEO practitioners will also try and place lots of keywords and key phrases all on one page in an attempt to rank highly for all of them.
This completely dilutes the thematic relevance of the page and hence hurts the website authority. Of course, website owners then wonder why they does NOT rank well for any of the key phrases they have selected.

4. Using Text in images
This is still happening far too often. Either the important text on a page being displayed in an image, or the whole page looking like it’s been scanned in by a student with access to Microsoft word and a printer. Search engine can’t read text present in the images. You can better use Image Alt tags to better target your keywords.

5. Poor internal link strategy
Links connects all your pages in the website and allow the traffic to flow. Search engines put a lot of weight on links, and the words that are used in the link text (anchor text). Many web owners/webmaster use words in internal links like “click here” and “learn more”. Don’t make this mistake; use descriptive words in your link text which describes what the target page is about. Anchor text tell the search engine about the page that is linked on and hence help to better determine your website theme relevancy.

This list is by no means definitive but I will highlights some more important points in my future ports… stay tune..
Seo Freelancer IndiaSearch Engine Optimization (SEO) is now the crucial need of every business for any industry whether it is small, medium or large specially business which is targeted to online audience. Search Engine Optimization (SEO) is just kind of competition that everyone wishes to win by paying anything it takes, especially with recent Google update (Google Instant), SEO has become one of the lethal weapon to drag visits. In last 10 years SEO has been changed drastically. Remember those days when the websites rankings were as easy as stuffing the keywords 10-15 times and getting the top ranking quickly, even people using keyword spam or keyword repetitions to promote the websites.  Things have been changed a lot since then especially with the last Google Instant update; similarly the industry saw massive growth in competition.

Here are the top 12 points which you should keep in mind while choosing a Freelance SEO consultant:
  1. Request for a detailed audit/proposal about your website and review the standard of the analysis.
  2. Check the freelancer’s past experiences and existing rankings in all major search engines.
  3. Request for past client references so that you can satisfy yourself.
  4. Request for the method if it involves any black hat method.
  5. Enquire about the detailed quantified package and task performed each month or week.
  6. Ask for Rank Guarantees, as many clients have lost their money just to SEO companies with no results.
  7. Ask for activity Deliverable Milestones.
  8. Ask for activity Reporting Format and system.
  9. Ask for Sample Reporting Format.
  10. Ask for frequent SEP Reports and Updates.
  11. As communication is always been an obstacle while outsourcing to seo freelancers so ask for a dedicated communication channel and timing.
  12. Ask for any important/custom query you have before getting started your SEO campaign.
For any query please fill the form in the right or call me at +91 9654-64-7969 or mail me at himanshu.swaraj@gmail.com

Boosting Your Sites Keyword Density


Your sites keyword density is one criteria that search engines will
judge your site on when deciding where to index you on a per
search-term basis. Keyword density refers to the number of times a
keyword appears through a particular page on your web site. Using
our top 5 keywords from the Overtuffre term suggestion tool, we can
boost the keyword density of our web site in 4 ways:

• Keyword placement in the <title> tag
• <h1> and <h2> tags to emphasize keywords
• Naming your web site and pages with keywords
• Incorporating keywords into body text

Let’s now take a look at each of these methods in more detail.

Note: Make sure you have your top 5 keywords handy.

Keyword Placement in the <title> Tag

Overall, we are aiming for a 10% keyword density per page on
your web site. That means that for every page on your web site,
you need to incorporate your top 5 keywords / phrases to achieve a
10% keyword density.

When a web page is chosen by Google as a match to a search term,
the title and first few lines of “readable” text are shown from that
web site in Google’s results. Google also weighs these two pieces
of text highly when calculating the relevance of your web site.

We will use your top 5 keywords / phrases to construct your title
tags. Notice how I said “title tags” and not title tag. Each page on
your web site needs to have a different, slightly reworded title tag
that uses some of your top 5 keywords in each one. As you will
soon see, each title tag also needs to relate to that pages name and
heading tags to create the ideal keyword density.

Let’s say that I run a web site about those baby names again. Here
were my top 5 keywords / phrases:

baby name
baby girl name
baby boy name
odd baby name
top 100 baby name

Let’s also say that my site has 4 pages:

• A home page
• A page about baby names
• A services page
• A “fast facts” page

I would need 4 differently worded page titles. Using my keywords
and the “no more than 40 characters in a title” rule, here’s what I
came up with:

Title #1: Baby names
Title #2: baby girl names and baby boy names
Title #3: Baby name services
Title #4: What are the top 100 baby names?

In each of the titles I’ve underlined where my top 5 keywords /
phrases are. Notice how every title is different, yet between them
they contain a mix and match of every one of my 5 keywords /
phrases?

There are two tips which I will stress when creating the content of
your title tags:

a. Use every single one of your top 5 keywords in various mix-
and-match combinations through each of your web pages title
tags
b. Keep the length of each titles text under 40 characters

So, take what I’ve just told you and write down title descriptions
for each page on your web site. Once you’ve done that, place the
descriptions between the "title" and "/title" tags in each of your
pages.

For example, if one of my web pages looked like this:
then I would change the highlighted text to reflect my new page
title description,
like this:
One of the best ways to check the effectiveness of the phrasing of
your keywords is to compare them to those of your competitors.
Use Google to search for one of your top 5 keywords / phrases.
Look at how the top 5 ranked search results word their titles. Are
you using your keywords in a similar fashion? Maybe you could
rearrange a word or two? Analyze these results and make sure your
web page titles are the same -– if not better –- than those of your
competitors.

Heading tags have been used for years in HTML to improve the
formatting of a particular word or sentence on a web page.
Heading tags range from (bigger text, signifying more
importance) to
<h1> <h2> <h3> <h4> <h5> <h6> <h7>
(signifying least importance).
Headings tags are generally used to emphasize a page or paragraph heading to search engines for importance. You should stick to only <h1> and <h2> tags.
Search As You Type feature from Google
Google has launched its one of the most popular features of Google Commerce Search, Search As You Type, as a free, stand alone feature for adwords advertisers. It is very easy to implement and would help the merchant website to increase sales and conversions.
Top Ten Most Important SEO Factors for website Ranking:

1. Title Tag
This is what appears in the blue bar at the top of your browser, it comes from a metatag called "title". As well as being used as a pure factor in SERP, it also boosts rank in other ways. Some
engines use “click-through” rates as a factor. Sites where the title closely matches the content tend to get better click-throughs (searchers see its not a spam site). When words in the title are also used as anchor text in a link to the page, you get more benefit.

2. Anchor Text of Links
The phrasing, terms, order and length of a link's anchor text is one of the largest factors taken into account by the major search engines for ranking. Specific anchor text links help a site to rank better for that particular term/phrase at the search engines. In other words, it’s the actual text that represents the link on a web page.

3. Keyword Use in Document Text
Your keywords must appear in the actual copy of the page. Supposedly search engines pay more attention to the first and last paragraphs. The way to go about this is have your keywords firmly
in your mind as you write your copy. I don’t know about you, but I find this really hard. I prefer a different approach. There is a simple trick here, write your quality content, then use a
keyword density tool to find the keyword density. THEN, take the top words and add them to the meta keywords tag for that page. This is somewhat backwards for some maybe, it optimizes a page for what you actually wrote, rather than trying to write a page optimized for certain words. I find I get much better correlation like this and can then tweak my text afterwards.
Sure, if you want to you can further optimize by having the keywords in header tags and bold etc. As a guide, these might contribute only a few percent to the SERP

4. Accessibility of Document
“Accessibility is anything on the page that impedes a search engine
spider’s ability to crawl a page. There can be a number of
culprits:”

• Avoid Splash Pages: Flash and heavily graphic introductions prohibit engines from crawling your site.
• Avoid Frames: Never use pages with frames. Frames are too complex for the crawlers and too cumbersome to index.
• Avoid Cookies: Never require cookies for Web site access! Search engine crawlers are unable to enter any cookierequired materials.
• Avoid JavaScript when Possible: Though JavaScript menus are very popular, they disable crawlers from accessing those links. Most, well-indexed Web sites incorporate textbased
links primarily because they are search engine friendly. If necessary, JavaScript should be referenced externally.
• Avoid Redirects: Search engines frown upon companies that use numerous Web sites to redirect to a single Website.
• Avoid Internal Dynamic URLs on the Home page: Though many sites incorporate internal dynamic links, they should not incorporate those links on the home page. Engine crawlers are currently ill-equipped to navigate dynamic links - which often pass numerous parameters using
excessive characters.
• Utilize Your Error Pages: Too often companies forget about error pages (such as 404 errors). Error pages should always re-direct "lost" users to valuable, text-based pages.
Placing text links to major site pages is an excellent practice. Visit www.cnet.com/error for an example of a well-utilized error page.

5. Links to Document from Site-Internal Pages
Even more important than the holy grail of external links is internal links. Who knew! Easily the most underrated criteria. But, it’s important to make sure you are making good use of anchor text. A well-linked to document is considered more important than an obscure page, even if the links are coming from the site itself.

6. Primary Subject Matter of Site
What your website is about is determined through analysis of the content. It’s critical that it correlates to keywords, anchor text, etc. One strange off shoot of this is perhaps it’s not worth spending much effort trying to build the page rank of the home page. This strange concept is explained in the idea of Search Engine Theme Pyramids. A related factor is having a good sitemap. Not only is it good spider food, you can also load it with lots of quality anchor text for
those internal links as well as relevancy text (that which appears near a link). Also important is the invisible Google sitemap which is an xml file for the Google spider only.

7. External Links to Linking Pages
These are the links from other sites to you. Note it’s much better to have specific pages linked rather than your homepage because of the idea of Search Engine Theme Pyramids. Don’t bother with link farms or anything you see advertised for a link. You are much better off finding links from sites that have similar topics as yourself.

8. Link Popularity of Site in Topical Community
The search engine is trying to figure out what your page is about, so it can decide if it’s relevant to a users search. Links from pages with similar topics add credence to your page. When trying to search out those links you can use something like WebFerret. Or if you just want a quick method, use the “related:” tag in Google, e.g. type “related:www.yahoo.com” in and it will search for sites related to the topic of Yahoo (whatever that is?). Then spend some time emailing webmasters and asking for links. There is software out there that will do this automatically for you.

9. Global Link Popularity of Site
This means that links from sites that are “important” (i.e. have a high SERP) are more valued than those from a lower SERP. A factor worth considering when searching out links, get the ones from sites with a high page rank first.

10. Keyword Spamming
Careful, this is a negative factor!! This means having a keyword density in text or tags so high that the engine decides you are stuffing. Your rank will go from #1 to #10000 in a heartbeat. Want to know the best part? No-one actually knows what percent density this is, and it’s probably different for different engines! Between you and me, I am not going above 10% on my pages.
freelance seo Keywords are what drives search engines. The idea is that a search engine wants to return a page in a search about something that the searcher is looking for. It’s doing this by looking at what was entered into the search box (the keywords) and then trying to match those keywords with pages in its database.

What is Key Phrase?
A Key Phrase is just a few keywords together. Researchers tell us that very few people just use one word to search any more and are getting more sophisticated.

Imagine you are a potential visitor to your site. What keywords or phrases will you type in to find it? Take a blank piece of paper. Now, on your piece of paper, write down as many words or
phrases as you can that you as a potential visitor would search for to find a site like yours in a search engine.

Here’s an example. For a site about baby names you might have:
• Baby names
• Popular baby names
• Most popular baby names

Notice how I didn’t use “baby”. People that are searching on that term might be looking for who knows. At this point we don’t want to be too general.

Try to write 20 to 30 keywords or phrases on your piece of paper. If you’re having trouble coming up with keywords, ask your partner, friends or family members which keywords they would use to find your site. At this point you should have a list of no less than 20 keywords or phrases at your disposal.

Right, now we need to do some research. We need to find out how many people are searching for our keywords and phrases. What we need now is a tool to tell us this information. The big gun here is something called Wordtracker. It costs just under $10 for a 3 day subscription, but the information it gives is worth it. If your site depends on traffic, then I recommend this tool.

Two other free tools work also, but just don’t give the detail.
http://www.digitalpoint.com/tools/suggestion/
http://inventory.overture.com/d/searchinventory/suggestion

I use these almost on a daily basis. It allows you to find out which keywords people are using in their searches, which as I’m sure you will agree is very valuable information!
The digitalpoint tool actual includes data from Overture, so if you are only going to use one tool, use that one. Start at the top of your keyword list that you wrote earlier and
enter each one into the text box. As you can see, the term suggestion tool returns a list of keywords and how many times they were searched for during the last day. As you type each of
your keywords into the text box and see the number of searches, write that number down next to your keyword on the page.

As you are doing this, you’ll also come across key phrases that people are searching on that you didn’t think of. Include them too. You should now have a list of keywords with the number of
searches for that keyword from last month on your page. To get the 5 most popular keywords, simply take the 5 keywords with the highest number of searches. Write them down in order of most to least popular. You should now have your list of 5 popular
keywords, maybe something like this:
778231 baby name
68325 baby girl name
63222 baby boy name
38285 odd baby name
33583 top 100 baby name
Next we need to get an idea of the competition. Go to Google and enter in your first key phrase in quotes. Like this..
“baby name”
Looking at the right of the Google search, you’ll see what the
competition is:

Not bad, only 3.2 million sites we have to beat. Well, you didn’t think this would be easy did you?
Take your search terms and for the ones you have narrowed down to find out your competition and add that as a 3rd column. Make sure you remember to search in quotes, that looks for these word as a phase rather than just anywhere. These keywords are going to form the basis for all of your site optimization strategies.


freelance seo
Google has a comprehensive and highly developed technology, a straightforward interface and a wide-ranging array of search tools which enable the users to easily access a variety of information online. Google users can browse the web and find information in various languages, retrieve maps, stock quotes and read news, search for a long lost friend using the phonebook listings available on Google for all of US cities and basically surf the 3 billion odd web pages on the internet!

Google boasts of having world’s largest archive of Usenet messages, dating all the way back to 1981. Google’s technology can be accessed from any conventional desktop PC as well as from various wireless platforms such as WAP and i-mode phones, handheld devices and other such Internet equipped gadgets.

The web search technology offered by Google is often the technology of choice of the world’s leading portals and websites. It has also benefited the advertisers with its unique advertising program that does not hamper the web surfing experience of its users but still brings revenues to the advertisers.


Google’s Web Search Technology


freelance seoWhen you search for a particular keyword or a phrase, most of the search engines return a list of page in order of thenumber of times the keyword or phrase appears on the website. Google web search technology involves the use of its indigenously designed PageRank Technology and hypertextmatching analysis which makes several instantaneous calculations undertaken
without any human intervention. Google’s structural design also expands simultaneously as the
internet expands.


PageRank technology


freelance seoPageRank technology involves the use of an equation which comprises of millions of variables and terms and determines a
factual measurement of the significance of web pages and is calculated by solving an equation of 500 million variables and
more than 3 billion terms. Unlike some other search engines, Google does not calculate links but utilizes the extensive link structure of the web as an organizational tool. When the link to a Page, lets say Page B is clicked from a Page A, then that click is attributed as a vote towards Page B on behalf of Page A.

Quintessentially, Google calculates the importance of a page by the number of such ‘votes’ it receives. Not only that, Google also assesses the importance of the pages that are involved in the voting process. Consequently, pages that are themselves ahead in ranking and are important in that way also help to make other pages important. One thing to note here is that Google’s technology does not involve human intervention in anyway and uses the inherent intelligence of
the internet and its resources to determine the ranking and importance of any page.

Hypertext-Matching Analysis: Unlike its conventional counterparts, Google is a search engine which is hypertextbased. This means that it analyzes all the content on each web page and factors in fonts, subdivisions, and the exact positions of all terms on the page. Not only that, Google also evaluates the content of its nearest web pages. This policy of not disregarding any subject matter pays off in the end and enables Google to return results that are closest to user
queries..

Query-handling – The Google Way Google has a very simple 3-step procedure in handling a
query submitted in its search box.

1. When the query is submitted and the enter key is
pressed, the web server sends the query to the index
servers. Index server is exactly what its name suggests; it consists of an index much like the index of a book which displays where is the particular page
containing the queried term is located in the entire
book.
2. After this, the query proceeds to the doc servers, and these servers actually retrieve the stored documents. Page descriptions or “snippets” are then generated to suitably describe each search result.
3. These results are then returned to the user in less than a second!


The Google Dance

freelance seoApproximately once a month, Google update their index by recalculating the Pageranks of each of the web pages that they have crawled. The period during the update is known as the Google dance. Because of the nature of PageRank, the calculations need to
be performed about 40 times and, because the index is so large, the calculations take several days to complete. During this period, the search results fluctuate; sometimes minuteby minute. It is because of these fluctuations that the term, Google Dance, was coined. The dance usually takes place
sometime during the last third of each month.

Google has two other servers that can be used for searching. The search results on them also change during the monthly update and they are part of the Google dance. For the rest of the month, fluctuations sometimes occur in the search results, but they should not be confused with the actual dance. They are due to Google's fresh crawl and to
what is known "Everflux". Google has two other searchable servers apart from www.google.com. They are www2.google.com and www3.google.com. Most of the time, the results on all 3 servers are the same, but during the dance, they are different.

For most of the dance, the rankings that can be seen on www2 and www3 are the new rankings that will transfer to www when the dance is over. Even though the calculations are done about 40 times, the final rankings can be seen from very early on. This is because, during the first few iterations, the calculated figures merge to being close to their final
figures.

You can see this with the Pagerank Calculator by checking the Data box and performing some calculations. After the first few iterations the search results on www2 and www3 may still
change, but only slightly.

During the dance, the results from www2 and www3 will sometimes show on the www server, but only briefly. Also, new results on www2 and www3 can disappear for short periods. At the end of the dance, the results on www will match those on www2 and www3. This Google Dance Tool allows you to check your rankings on www, www2 and www3 and on all 9 datacenters
simultaneously.
Do you have a website that doesn’t rank well on Google? Are you losing your potential business because of this? Do you have a small budget which doesn’t allow you to hire the services of a full fledged SEO company? If you are looking for answers to these questions, you might do well to hire the services of a freelance SEO expert. Freelance SEO experts are well trained individuals in the world of SEO though they prefer to work on their own as a consultant. They are more affordable than a full time SEO company and are often easier to work with. There are a number of freelance SEO experts and you really need to sift through their profiles before finalizing on one.

What after You Hire a Freelance SEO Expert?

Once you hire the SEO services of a consultant, they would be performing a number of tasks for optimizing your site. Here is what to expect:
  • The expert would analyze your site and select specific keywords that could be used in relevance to your site. If you’ve already used most of the keywords and aren’t getting results, they would probably work out a way to rephrase details for you and find out new business keywords to generate traffic.
  • They would not always make very big changes, but they might make minor tweaks for effective optimization, such as basic changes to content, meta tags and image alt tags.
  • As an SEO expert, they would even help you in aspects of website designing, web development, use of various skill sets, Social reputation management and internet marketing services.
There is no doubt that hiring the services of a freelance SEO expert is a very cost effective method. They definitely charge much less than what you would pay to an company. Most freelance SEO experts are very knowledgeable and have great skills and tips in getting high ranking for your website. One of the greatest advantages of hiring a freelancer would be the fact that you would be able to keep a closer look on what they are doing. If you are especially new to search engine optimization, working on a number of projects and want to work within a budget, hiring a freelance SEO expert would be definitely beneficial to you.
For any query please fill the form in the right or call me at +91 9654-64-7969 or mail me at himanshu.swaraj@gmail.com
How To Move A Site From One Domain To Another (and minimize the damage done...)
PROCESS OVERVIEW
A quick overview of what you’ll need to consider and do when changing domains:

Pre-Move
> Need Vs. Risk in Switching Domain Names
> Nature of the move (whole or partial transfer, etc)
> What to expect in terms of indexing time and rankings
> Registration of the domain and the IP neighbourhood

THE Move
> Prepping XML sitemaps
> Duplicate content issues during the move
> Nature of URL / URI changes
> Moving the content – Caveats for databases
> 301 Redirections

Post-Move
> Reviewing referring sites and backlink profile
> Launching with a bang
> What to do with the old site


NEED VS. RISK

The first question you should ask yourself when changing domain names is:
> Do I really need to change domain names?
> No really... REALLY?? Is this the brilliant brain-child of some marketing exec who
has no clue of how the Internet works?


Most domain name changes come about due to business reasons. If the reason
for a name change is weak, and the previous domain is strong, or a lot of your
business relies on search engines, tell your boss (or yourself):


> Rankings are inevitably going to drop temporarily
> Chances are when rankings return, they won’t be as strong as they were before
> There is a fair amount of work involved
> There is a fair amount of risk that work won’t be done right
> If it’s not done right rankings might tank for months and months


THE NATURE OF THE MOVE

Moving’ your site could mean a number of things:

> Shifting to a new domain and transferring all content
> Shifting to a new domain and transferring partial content
> Splitting off some content to a new domain for PR or marketing purposes
> Shifting to a new domain and changing URI structure
> Shifting to a new domain and changing content

In each case the process as a whole is similar, but the details of how you deal with
the content shift will be different. The difference come into play when deploying
301 redirects to the new site. Another panellist will describe 301 shortly.


WHAT TO EXPECT?

Indexing time for a new domain after the old site has been redirected:
> Google – Expect a delay of approximately one month for indexing
> Yahoo – Expect indexing between one to three months
> MSN – Expect quite quick indexing, in less than one month

Time expected to achieve competitive rankings:
> Google – Expect a delay between two and four months (could be more)
> Yahoo – Expect a delay of approx one month
> MSN – Expect a delay of approx one month

Both of these variables are dependent upon link acquisition – new domains that acquire new strong links early will see quicker indexing and return of rankings


REGISTERING THE NEW DOMAIN

When registering a new domain, always:

> Ensure the domain is entirely new, or if it was registered previously that it did not
host questionable content (use Archive.org)
> Ensure that the IP address you will be hosted on is either exclusive, or does not
host any sites which contain questionable content
(Use: http://www.seoegghead.com/tools/what-is-hosted-on-that-ip.seo )

Some recommend registering your new domain for more than two years, and using the same registrant details as the previous, established domain, to avoid any issue.
Rand Fishkin of SEOMoz recommends publically stating the intention to move on
Google Group’s Webmaster Central forum, where you can go back to complain if
Google is not quick to recognize the new domain.


THE MOVE

> Before any content is moved to the new domain, temporarily block search
engines from indexing with Robots.txt:
User Agent: *
Disallow: /

> Ensure both old and new domains are registered and verified with Google
Webmaster Tools
> Ensure both old and new sites have complete XML sitemaps submitted and
verified in Google Webmaster Tools
> Move the content to the new domain – Caveats for databases, as discussed in
the previous presentation
> Set 301 redirects from old domain to new, as discussed in detail in the
presentation following this one
> At the same time the 301s go live, remove the Robots.txt block on crawlers


POST MOVE

There are some things you can do to smooth the transition:

> Examine your top referring sites via your analytics package – contact the site
owners of your biggest referrers and ask them to update their links
> Examine your backlinks with Yahoo Site Explorer and ask as many
webmasters as possible to update their links
> Launch the new domain with a bang:
- Press releases, press mentions
- Linkbait and publicity
- As many new, powerful links as possible
> Maintain the old site and 301 redirects for an extended period – ensure at a
minimum that Google, MSN and Yahoo have crawled your entire new site and the
old site is no longer in the index. The longer the better for bookmarks and backlinks


RECAP

The vital steps include:

> Doing due diligence on new domain name and host / IP
> Registering with Google Webmaster Tools and submitting sitemaps
> Protect against duplicate content during the move with Robots.txt
> Carefully moving dynamic content / DBs – test, test, test!
> Placing comprehensive 301 redirects for each type of content move
> Unblocking Robots.txt
> Review analytics for referring sites – request update of links
> Review backlinks for important links – request updates
> Launching with publicity and acquiring new links
> Leaving 301 redirects live for an extended period

Acrobat Reader Files (PDF) do get indexed, past some years (anyone else remember when they weren’t?) , by search engines and they can do well in the search engine results.
Benefits of PDF Optimization:
  • Higher rankings & more click-throughs from search engine result listings for PDF’s.
  • Increase number of readers who visit your web site or contact you while viewing your PDF online.
  • Content Discovery - Give search engines paths to find content on your web site
  • May help improve search rankings of pages linked to.

Tips of PDF Optimization:
  • Use mostly formatable text, not text in images, not heavy on images search engines can not read text within images like HTML.

Below image shows a SERP in Google for the Above PDF:


All text scanned, extreme example of what can happen when you don’t use formatable text, from an actual pdf that was indexed in Google, scanned hardcopy in, still see this a fair amount

Description Google created for this file, “Page 1. Page 2. Page 3. Page 4. Page 5. Page 6. Page 7. Page 8. Page 9.” This happened because there was no text in the PDF that Google could read and index. Google could not read the text in the PDF so it could not create a more meaningful description.

This listing is not going to help “entice” people to click-trough to this document

and it will not help this document rank better unless somebody is searching on PDF or Page 1. or Page 2. etc – Sidebar: There were over 200,000 results for this search in Google - "Page 1. Page 2." Pdf. Hence will not entice people to click through.

  • Optimize the text in the Document
Optimize - If you are writing or editing the document that will become an online PDF you should optimize it just like a regular HTML Page and include important keyword phrases in the body and headlines etc.

Pay specialize attention to the first Headline as it may be extracted by search engines to be used in the search engine listings (more on this later in the section on Document Titles)


A Google search results listing for a PDF from our site for a search on “improve conversion rates
Google created a listing from text contained in the PDF and highlighted the words and phrases being searched on in BOLD, just like it does with HTML web pages
Also notice how Google highlights the words and phrases being searched on within the document tile.

  • Update the Document Title

It’s as important as the HTML Page Title is in an HTML web page
search engines will usually to include the PDF’s document title as the headline link for the search listing:

Above image is a search engine listing for a PDF in Google. Google extracted text from the PDF to create the listing. This will not help “entice” people to click-trough to this document.

  • Update Document Title

The combination of a well written document title with the words and phrases being searched for highlighted should help entice people to click-through to look at the pdf document and help it rank better for those phrases

The occurrences of the phrases “improve conversion rates” as well as sub phrases such as “conversion rates” and the individual words “improve”, “conversion” and “rates” throughout this document undoubtedly helped the listing reach a higher position in the search results for this search.

  • Link to the PDF to get it Indexed
To get the PDF indexed in search engines add one or more links to it from pages on your web site, preferably on pages that are already indexed themselves

  • Increase web site visits: Add active hyperlinks

Ok, we’ve gotten our PDF indexed and being found in searches, people are clicking through to the pdf.

Now let’s get more people contacting you, visiting the web site & search engines following links in the pdf’s to pages on your site

Most importantly - Include active hyperlinks to your web site for humans and search engines to follow

Place a link(s) to your web site and email links within the PDF so that people may contact your or click through to your site while online

The links to the web site or the email address at the bottom of the PDF and within the body of the pdf are all active links. This creates plenty of opportunity for people to click through to the web site or send an email.

These active links within a PDF also give search engines paths to find content on your web site and may improve search rankings of the pages they point to.

For any query please fill the form in the right or call me at +91 9654-64-7969 or mail me at himanshu.swaraj@gmail.com
Relevant and Strong Links makes a great impact in website Rankings! So its better to have good quality links for your website.

"Always Remember, an optimized site with good link popularity will always rank higher as compared to others"

Following are some very useful and handy tips for link building and link popularity campaign:

Link Building Tips

  1. Try to get reciprocal links between your site and others in the same industry.
  2. Incoming links should use your keyword phrase.
  3. Link to others with higher Page Rank (Install Google Tool Bar to get PageRank information.)
  4. Include your reciprocal page link from the main page of your Website.
  5. Avoid using the link text such as "links", "link exchange" use "Resources" instead.
  6. Try to build link category that best match to your site content.
  7. Do not provide more than 20 links per page, if needed try to split it into additional page.
  8. Try to use brief text along with links describing the content of the outbound link page.
  9. To find sites those related to your keywords and accept site submissions, visit your favorite search engine and search for:

    "Add a link" + "your keyword(s)"
    "Add a site" + "your keyword(s)"
    "Add URL" + "your keyword(s)"
    "Add an URL" + "your keyword(s)"
    "Submit a link" + "your keyword(s)"
    "Submit a site" + "your keyword(s)"
    "Submit URL" + "your keyword(s)"
    "Submit an URL" + "your keyword(s)"
    "Suggest a link" + "your keyword(s)"
    "Suggest a site" + "your keywords(s)"
    "Suggest URL" + "your keyword(s)"
    "Suggest an URL" + "your keyword(s)"
    "Your Region" + "Add url"
    "your keywords" + "directory"
    "your keywords" + "directories"
    keyword reciprocal
    keyword exchange
    keyword add site
    keyword resources
    keyword links
    "your industry" +add url, directories, etc...
    "related sites" + your keyword
    "related urls" + your keyword
See the example below:

Other General Tips

  1. Make sure your Website is completely finished, spell checked, online and all the links are working properly before submitting to search engines.
  2. Try to include 'robots.txt' to prevent spiders from crawling certain directories.
    (For more in-depth study of robots please visit: (http://www.robotstxt.org/wc/norobots.html)
  3. If a site was developed in a language other than HTML, make sure that there's AT LEAST SOME static content for the spider to read.
  4. Try and get on Dmoz if you are not already on there.
  5. Read each search engines guidelines and follow them strictly.
  6. Use the Meta tags in all pages.
  7. For getting proper keywords that commonly used, go to:

    Keyword suggestions tool

    Other online tools:

    a) http://www.wordtracker.com
    b) https://adwords.google.com/select/KeywordToolExternal
  8. For checking keyword density analysis visit:

    a) http://www.keyworddensity.com/
    b) http://www.ranks.nl/
  9. If you are using frames, try to include "noframes" tag with keyword rich content in the main page (the page that contains tags).
  10. Keep all your content in the root directory if possible.
  11. Don't use images for links to important content pages. If you do, add ALT tags.
  12. Do not try to cover too many topics on one page, as it will dilute the relevancy for your targeted key phrase.
  13. Try to include your company's physical address on your site, including a telephone number.
  14. Make sure your home page should load in 8-10 seconds or less with a 56K modem.
    ( http://www.1-hit.com/all-in-one/tool.loading-time-checker.htm )
  15. Optimize your images and keep the page size low.
  16. Try to use CSS data as an external file and call it by using tag
  17. Use the longer or plural version of a keyword, where possible.
  18. Try to register your domain name with the exact keyword phrase you are targeting, using hyphens to separate the keywords.
    (eg: if the keyword phrase is "star hotels Kochi", then your domain: www.star-hotels-kochi.com)
  19. Update your important pages at regular intervals.
  20. Check your site from broken links periodically.

For any query please fill the form in the right or call me at +91 9654-64-7969 or mail me at himanshu.swaraj@gmail.com
For better caching of your website its most important to use a perfect SEO friendly Navigation, so that spiders can roam through out your website and can cache all the pages of the website.

Following are some very handy tips to a better spider friendly website navigation:

Tips
  1. Use keyword/phrase that best describes the target page.
  2. Always use your primary keywords in the link text least one or more on the page.
  3. Try to place your primary keywords at the starting of a link text if possible.
  4. Try to use Title Attribute in the text links.

  1. Avoid using image maps, if needed make it sure to add text links at the bottom of all pages
  2. Do not use long text; limit 40-50 characters in a link text.
  3. Avoid using JavaScript links
  4. Create text links and use a common navigational menu for all the pages.
  5. Make sure the pages on your site to be linked to one another, especially the home page.
  6. Try to include a Site map if you have more than 30 pages.
  7. Submit an XML site map to Google. (Visit: Google Sitemaps)
  8. Limit the number of links per page to less than 20 for better results.
  9. If your Website using Flash, make it sure to add text links at the bottom of the page as a supplement to the Flash navigation. (Google now takes links from Flash)
  10. Try to use keyword phrases in the HTML and image file names
  11. Keep your file names hyphenated (eg: http://www.hotels-kochi.htm)


For any query please fill the form in the right or call me at +91 9654-64-7969 or mail me at himanshu.swaraj@gmail.com
Meta Tags

Meta tags are tags, which are embedded in the HTML code of a page, You should insert the META tag element at the top of your document, just after the "title" element.

The basic syntax for Meta Tags is:

Freelance Seo IndiaTips on Meta Description TagsFreelance Sei India
  1. Write it in sentence structure.
  2. Should be relevant to the similar 25-30 word (under 150 characters) description of the first text within the visible page.
  3. Do not repeat your keywords more than 3 times in description tag. If you need, make alternatives (e.g. 'prescription' and 'prescriptions' can be used 3 times each).
  4. Minimize the use of "stop words" such as "and, the, of".
  5. Keyword phrases that appear earliest in the Meta description will generally receive higher ranking value.
  6. Try to include this tag in all pages by describing the content and it should be unique.
  7. Don't load your Meta description with only keywords.
  8. Strive for 6%-20% keyword density.
  9. Use different Meta description tag for each pages.
Tips on Meta Keywords Tag

Freelance Seo India
  1. Keep 100 to 250 characters to get better results.
  2. Start with the most important and then proceed to less important.
  3. Use keywords/Phrases
  4. Do not repeat any word more than 3 times.
  5. Do not place repeated keywords close together.
  6. If your site has content of interest to a specific geographic location be sure to include the actual location in your keyword Meta.
  7. Use keywords that are actually on the page and reflect the essence of your content.
  8. Try to use keywords in your Meta keywords tag with comma, not by space.
  9. Try to use small case in keyword/phrases
    (eg: replace the keyword phrase - "Website Design" with "website design")
  10. Strive for 4%-10% keyword density.

For any query please fill the form in the right or call me at +91 9654-64-7969 or mail me at himanshu.swaraj@gmail.com
Website Body Text Optimization

Contents are the key to success in Search Engine Rankings! So its most important to tweak the content of the website so that Search Engine Spiders can count them for rankings.

Following are some Tips to Optimize the Body Text of your Website:
  • Keyword prominence: Make sure to put the most important keywords into a carefully crafted paragraph at the beginning of your HTML page. Prominence is how close to the start of the area that the keyword appears. In general, a keyword that appears closer to the top of the page or area will be more relevant.
  • Keyword Density: If the page contains less than 500 words, keeping 1%-3% of those words is better. If the page contains more than 500 words, keep 3%-5% of the overall content.
  • Try to provide a minimum word count of 250 and a maximum of 750 words on each page.
  • Use CSS instead of "font" tags.
  • Get rid of the java script in the code and put it in an external file.
  • Avoid image buttons, Javascript links and keep it as pure text links.
  • Use heading tags:
Most search engines dictates the h1, h2, h3 tags and if you are using these, the text in between this tags must be more important.

By default Heading tags are not prettiest in terms of formatting, but you can override the default look by using CSS. See the exammple of stylesheet below:

Note that placing more than 75 characters in these tags are not a good idea!!

  • Repeat the page "title" in a heading at the top of the page if possible. in a heading at the top of the page if possible.
  • Keyword proximity: It refers to the closeness between two or more keywords. Always try to group words together that might be searched on as a single phrase by a user.
  • (eg: Use "home loans" instead of "home mortgage loans" assuming that a user searching only for the phrase "home loans".)
  • Place some important keywords in Bold or Italic.
  • Use 'Alt' tag to describe the image.
    ALT tag defines the text to display for a image if the user has graphics turned off, or if they put the cursor over it in Internet Explorer. Some search engines including google will look for keywords in the ALT tags.
  • Insert comments tag in your page, it is hidden and not visible to the user. A couple of search engines will read this text, so you may wish to include keywords in these tags.
  • Make sure the code of home page is not bigger than 32K
  • Try to keep font size to a minimum of size 11px or 12px (2 or 3 in DreamWeaver)
  • Try to avoid using nested loops in "table" structure because its hard for the search engines to read the Tables.
  • Use W3C technologies and guidelines.
  • Try to target two or three main keywords for a website.
  • Avoid listing the same word multiple times in a row.
  • Update your body text at regular intervals.
    (Many of the major search engines prefer to give importance to websites, which updated its contents at regular intervals.)

For any query please fill the form in the right or call me at +91 9654-64-7969 or mail me at himanshu.swaraj@gmail.com
Website Title Tag
The Title tag is an important part of a Website. It tell the short description of the page, and the most important words should go first. Every HTML (web page) should have a Title tag and all Title tags should be unique. Don't use the same Title tag for multiple documents. It should be inserted into the header of your web page and looks like this:Tips
  1. It should always appear immediately after the opening tag.
  2. It should be specific keywords and phrases.
  3. Use only keywords and phrases that are in the body text on your page.
  4. May use the same keyword twice to attain reasonable keyword density, but be sure that you don't put the same words right next to each other or more than twice
  5. 6 - 12 words ( less than 60 characters ) is a good length for a title tag.
  6. Consider using both singular and plural forms of the keywords.
  7. It should be read like a phrase that makes some grammatical and logical sense, not collection of keywords.
  8. Try to place your primary keywords at the starting of the tag.
  9. Keep the words in title case ( eg: Professional Marketing Tips )
  10. Make sure to avoid using search engine stop words or words like Home, Default, Internet or Index.
  11. Avoid using superlatives in your title (e.g. the best, fastest, cheapest, leader )
  12. Try to minimize the use of commas in this tag.
  13. Strive for a keyword density of 25-35% for each keyword.
  14. Always remember to close this tag (eg: )
  15. All pages MUST have a unique and descriptive keyword phrase in the title.
    (One page on your site might be seen as more relevant for a particular keyword when compared to another)
  16. Try to keep title tags as unique as possible in each pages in your website.
  17. Do not change the title tag regularly.

For any query please fill the form in the right or call me at +91 9654-64-7969 or mail me at himanshu.swaraj@gmail.com
Lots of people are generally confused "Whether they should give more importance to Onpage optimization or Offpage Optimization?" Well to be honest for a perfect Search Engine Optimization for a website there need to be a perfect blend of Onpage+Offpage Optimization.

Now the question is:

"What are the areas where Search Engine Spiders puts more importance which makes an IMPACT rankings?"

In this post i tried to highlight only those areas which search engine counts and gives more importance in their ranking algorithms:

Seo Onpage jargon:
Title tag, The main body text, Meta tags, Link popularity, Domain name, Heading tags, Proximity of keywords, Bold or italic texts, Folder or file names, Image alt tags, Title attribute and Keyword in the beginning of sentence.

Based on the importance, we can rank those areas as below:

So as you can see Website Title and Link Popularity are the seed here and need to pay more attention. I will deal all these particular points in my further posts!

For any query please fill the form in the right or call me at +91 9654-64-7969 or mail me at himanshu.swaraj@gmail.com

Freelance Real Estate Seo
Real Estate SEO
Are you searching for a way to leverage traffic from buyers and sellers?

If so, you've come to the right place.

The First question:

Why Real Estate Search Engines Optimization (SEO) Matter

Like it or not, the real estate industry has "shifted" online. More than 80% of people now search for Homes and Realtors online while the actual signing of papers still takes place in person, every other aspect of real estate can be done online. Shopping for homes, getting mortgage quotes, mortgage calculations, taking virtual tours, researching property values — the Internet makes all of this easier and more efficient than ever. As a result, your ideal targeted audience is online as well, day in and day out. The question is ... can they find you?

The Challenge for Real Estate Agents
Nobody can argue about the importance of search engine visibility these days. Every real estate agent wants his or her website to rank well in the search engines so that there could be more & more traffic. With so many buyers and sellers online these days, it's a no-brainer. That's where real estate search engine optimization (SEO) comes into the picture. Real estate SEO is the act of improving an agent or broker website for better search engine visibility, which equates to more website traffic and general success online.

Now the question is: What we do?
We believe that with the competition in the real estate market today, it is even more important to establish your Website's position now! That why we specialize in working with our clients to create powerful online marketing strategies & business model that get the results you really want.

We Promise to:
  1. Increase leads from buyers and sellers
  2. Increase Exposure in the Real Estate Industry
  3. Increase sales from your Website
  4. Increase Search Engine position Rankings including Google, Yahoo, MSN/Live
  5. Increase Google traffic via:

How we do:
We work on the following Formula:

SEO + Social Media and Blog Marketing + Reputation Management+ Link Building


1. Search Engine Optimization:
We are one of best Freelance SEO service dealing100% ethical, effective and complete Seo package.

How we work:
a. Keywords Research & Analysis
b. Competitors Analysis
c. Meta tags & Title tags optimization
d. Alt tags & header tags optimization
e. Content optimization & tweak
f. Advanced XML Sitemap creation (with XSL)
g. Website Authentication in all webmaster tools including Google, Yahoo & MSN
We will position your real estate website to the first page of Google!

2. Social Media and Blog Marketing
Have you heard of Youtube, Active Rain, Social Marketing, and Blogging? They're the hottest solutions of what's called Web 2.0 Marketing. Web 2.0 has provided real estate website owners with amazing marketing opportunities. Without the costly burden of newspaper and other print advertising, you can easily and affordable reach a tremendous audience through social media. Social media is the hottest thing on the web with millions of users joining social websites every day. Why not take advantage of using the networking capabilities of social media sites to market your real estate business?
We recognize that successful real estate marketing provides the most value when it is combined with a professional social media/blog marketing campaign. Our Social Media blog marketing packages are designed to be combined with our Search Engine Optimization programs so we deliver the best results for your company.

How we work:
a. Extensive Social Marketing Campaign
b. Create profiles and profile tuning in all Social media portals
c. Video submissions in all Video portals including Youtube, Google Videos, Yahoo Videos etc.
d. Submitting
e. Submitting stories in all Real Estate Network including Link Rain etc.
f. Submit listing in all Real Estate Network.

3. Online Reputation Management
For us to be successful in any business, our reputation is of paramount importance. With the advent of the internet, it is very easy to build or break one’s reputation. Often without our knowledge, our reputation can be ruined across the web creating a huge damage to our business. The same applies for the real estate industry too. Reputation of Realtors is all the more important in the real estate industry because here the transactions involve huge sums of money. Therefore, we need to build a good image in the industry so that people will seek our services. We help you to protect your reputation.

How we work:
a. Minimize Negating Re-views effect.
b. Promoting Positive feedback all across the internet.
c. Create Google Alert profile.
d. Strong Re-views and Blog Postings.

4. Link Building
Link Building is one of the most important stuff for Search Engine Rankings. We offer a Complete Link Building Campaign especially for your Real Estate website so that you receive one-way links from top performing real estate websites, Press Release quality content, and a marketing edge over all your competition!

How we work:
a. Create Real Estate Theme Based Links
b. Create Real Estate Social Bookmarking Links
c. Real Estate Directory Submission Links
d. Real Estate RSS Feed Submissions
e. Create Real Estate Blog Links

Applying these strategies and using professional real estate publications are some of the opportunities we provides to ensure you receive the greatest return-on-investment!

To start you Real Estate Search Engines Optimization or for any query please fill the form in the right or call me at +91 9654647969 or mail me at himanshu.swaraj@gmail.com
Ranking in TOP requires a consistent effort using the right SEO strategy. The SEO strategy I follow is customized to each and every website as every website has a different target product/services as well as audience location.

Below are some defined steps I follow which will give you a better idea about what I do:

1. Onpage Optimization
a. Keywords Research & Analysis
b. Competitors Analysis
c. Meta tags & Title tags optimization
d. Alt tags & header tags optimization
e. Content Optimization
f. Advanced XML Sitemap creation (with XSL)
g. Website Authentication in all webmaster tools including Google, Yahoo & MSN


2. Offpage Optimization
a. Theme based Link Building (Compliant to Recent Google Updates)
b. Social Bookmarking
c. Story & Article Posting
d. Directory Submissions
e. News Letter & Press release submissions
f. RSS feed submissions
g. Blog creation to major portals like wordpress, blogger

3. Social Media Optimization
a. Profile creation in all Social Media websites including Propeller, Digg, Twitter, Mixx etc.
b. Story & Articles posting and optimization in all Social Media websites.
c. Creating links from Social Media Websites.
d. Video Submissions & Optimization in major Video websites including Google Video, YouTube, Yahoo Video, Metacafe etc..

4. Online Reputation Management
a. Website Reviews Submissions.
b. Question & Answer postings.
c. Business Blog Creation.

Along with this we provide daily reporting about the SEO progress as well as weekly ranking report, so that you will be aware about the happenings and growth on your website traffic & rankings. Freelance Seo consultant

Search engine optimization (SEO) consultants supports your existing search engine marketing campaigns or completely handle, manage your search engine marketing (SEM) including search engine optimization, social media optimization (SMO), pay per click management (PPC), online reputation management (ORM) and link building campaigns.SEO depends upon all the below factors:

a. Unique & Strong keyword rich content
b. Theme based links
c. Social Media Optimization
d. Meta tags & Alt tags optimization
e. Header tags optimization
f. Other Onpage stuffs like website opening speed, javascript, w3c validation etc.

So it’s mandatory to optimize these things to get high rankings in search engines for the seed keywords.

What are the things that grab more attention to the spiders?

In Order to achieve good rankings in Search Engines it is very Important that search engines will cache/index your website regularly. You cannot force Googlebot or other spiders to visit your site regularly. Here are 11 tips you can apply to increase the frequency of access of search (eg Googlebot, Yahoo Slurp or Msnbot)


12 SEO tips to improve the frequency of search engine cache/index.

Here are 12 tips for SEO you can improve the frequency of visiting the Website Search:
  1. Update content regularly (and ping Google after each update).
  2. Content is the KING, Search Engines spiders Love Content so try to create unique content often and regularly (3 times a week if possible)
  3. Ensure that the proper operation: See statistics Google Webmaster tools for the error page.
  4. Reduce page load time: Search spiders have a limited period allocated to cache/index the page so its better to use external javascript files, compressed images etc.
  5. Check Duplicate Content: Make sure that there is no duplicate content on the Website through a link URL. The idea here is if search engine spiders will cache duplicate content then it certainly will have less time to crawl other pages of the website.
  6. More & More backlinks: Strong backlinks makes sure that your page is caching regularly.
  7. Adjust frequency report of the search in Google Webmaster Tools - Tools for Google Web management
  8. Add XML Sitemap: Sitemap can also be called as a Invitation Card to Search Engine Spiders in SEO language. Theoretically Sitemap helps the search to quickly identify the structure, content and website from which it may well the entire website.
  9. Ensure that Web servers return HTTP Header Status exactly. And you have created a 404 page error in individual cases not find the file or folder on the Website. Http Header for the return is precisely to help the search to understand what is going on and that is to explain clearly the best to search in case of error
  10. Use Keywords within Title and Meta tags (eg keywords tags or description tags) for each unique URL of the Website.
  11. Tracking frequency of Googlebot search to determine the interest in it and the problems occur (if have)
  12. Image Alt Tags: Search engine spiders are actually blind, they can’t see the Images in your website so use Alternate text (image alt) to the images in order to optimize images.
Did you ever know what are the TOP SEO strategies that the SEO experts follow? 

Well don’t get into much more jazz and let’s check what the TOP 5 Search engine optimization strategies are:

1. The Title Tag: Target your seed keywords in your title tags.
Many people fail to place their keywords in their title tags - in fact, this is the biggest optimization mistake. You don't have to put all your keywords in every page's title, just put in the ones that are relevant to that specific page. Also make sure to keep your page title within 60-70 char(With spaces).
On your main (home) page, focus on the core/seed keywords that reflect the overall theme of your site.

2. Internal Linking Structure: Link to all of your subpages/inner pages from the home page.
There may be times when this seems impractical but there are usually unobtrusive ways to do it. By having links to all of your sub-pages you provide the means by which a search engine can find the various pages on your site whenever they visit your "home" page.
Ideally the spider should be able to access every page on your site by clicking on a series of links. And, the fewer clicks the better because search engines score page relevance from top to bottom - the deeper a page is found within a site the less relevant the search engine considers it to be. In addition, some engines will not spider more than a few levels deep.

3. Use keywords while pointing a link: Be sure that keywords are being used in the text links that are pointing to pages within your site.
If your site is about cameras, make sure when you post a link to your site from some other web site that the word cameras appears in the text of the hyperlink that is pointing to your site.
A correct example would look something like...
Click here for the best prices in
SEO
In contrast, it would be a mistake to use a link like...
Click here

If you were to make such a mistake the search engine - especially Google - would believe your site was about "click here" (ouch!).

4. More & More Pages: The more pages the better.
Just like fishing, the more hooks you have in the water the better your chances of catching something. Same deal with search engine optimization. The more pages you have on your website, the better chance you'll have of hitting those ever changing "correct" formulas for keyword density, keyword combos, and so on.
Of course, your pages should contain quality information so the visitor doesn't just click back to the search engine when he or she arrives. Fast click-backs are noticed by many engines and can work against you. In such cases the engine figures the visitor didn't find what they were looking for so your page must not have been relevant to their search.
One way to fit the bill is to create a new page of content every week. Chances are likely that there will be some aspect related to one of your products or services about which you can write a special report or a feature article. Perhaps you'll do a weekly Q&A where you explain the benefits and features of what you do in greater detail.
And by all means look for ways to make the material work double-duty by, perhaps, assembling it into a newsletter that could then be made available to your customers. These are legitimate and valuable ways to expand your site and thereby broaden the net you cast to snare prospects that turn into future customers.

5. Reliable Web Hosting: Use a good, reliable web hosting service.
There is no substitute for a hosting service that is dependable and one that assigns a unique IP address to every domain.
Remember, if your host goes down when a spider comes visiting you'll likely get knocked out of the index. Quality hosting services are a must in the same way that an appropriate physical location in a brick-n-mortar operation is essential.
Many people make the mistake of attempting clever "tricks" while ignoring the basics. That is foolish. It's possible that a site can score at the top using only the basics. However, "tricks" alone will never help you achieve top scores without first integrating those basics.