Boosting Your Sites Keyword Density


Your sites keyword density is one criteria that search engines will
judge your site on when deciding where to index you on a per
search-term basis. Keyword density refers to the number of times a
keyword appears through a particular page on your web site. Using
our top 5 keywords from the Overtuffre term suggestion tool, we can
boost the keyword density of our web site in 4 ways:

• Keyword placement in the <title> tag
• <h1> and <h2> tags to emphasize keywords
• Naming your web site and pages with keywords
• Incorporating keywords into body text

Let’s now take a look at each of these methods in more detail.

Note: Make sure you have your top 5 keywords handy.

Keyword Placement in the <title> Tag

Overall, we are aiming for a 10% keyword density per page on
your web site. That means that for every page on your web site,
you need to incorporate your top 5 keywords / phrases to achieve a
10% keyword density.

When a web page is chosen by Google as a match to a search term,
the title and first few lines of “readable” text are shown from that
web site in Google’s results. Google also weighs these two pieces
of text highly when calculating the relevance of your web site.

We will use your top 5 keywords / phrases to construct your title
tags. Notice how I said “title tags” and not title tag. Each page on
your web site needs to have a different, slightly reworded title tag
that uses some of your top 5 keywords in each one. As you will
soon see, each title tag also needs to relate to that pages name and
heading tags to create the ideal keyword density.

Let’s say that I run a web site about those baby names again. Here
were my top 5 keywords / phrases:

baby name
baby girl name
baby boy name
odd baby name
top 100 baby name

Let’s also say that my site has 4 pages:

• A home page
• A page about baby names
• A services page
• A “fast facts” page

I would need 4 differently worded page titles. Using my keywords
and the “no more than 40 characters in a title” rule, here’s what I
came up with:

Title #1: Baby names
Title #2: baby girl names and baby boy names
Title #3: Baby name services
Title #4: What are the top 100 baby names?

In each of the titles I’ve underlined where my top 5 keywords /
phrases are. Notice how every title is different, yet between them
they contain a mix and match of every one of my 5 keywords /
phrases?

There are two tips which I will stress when creating the content of
your title tags:

a. Use every single one of your top 5 keywords in various mix-
and-match combinations through each of your web pages title
tags
b. Keep the length of each titles text under 40 characters

So, take what I’ve just told you and write down title descriptions
for each page on your web site. Once you’ve done that, place the
descriptions between the "title" and "/title" tags in each of your
pages.

For example, if one of my web pages looked like this:
then I would change the highlighted text to reflect my new page
title description,
like this:
One of the best ways to check the effectiveness of the phrasing of
your keywords is to compare them to those of your competitors.
Use Google to search for one of your top 5 keywords / phrases.
Look at how the top 5 ranked search results word their titles. Are
you using your keywords in a similar fashion? Maybe you could
rearrange a word or two? Analyze these results and make sure your
web page titles are the same -– if not better –- than those of your
competitors.

Heading tags have been used for years in HTML to improve the
formatting of a particular word or sentence on a web page.
Heading tags range from (bigger text, signifying more
importance) to
<h1> <h2> <h3> <h4> <h5> <h6> <h7>
(signifying least importance).
Headings tags are generally used to emphasize a page or paragraph heading to search engines for importance. You should stick to only <h1> and <h2> tags.
Search As You Type feature from Google
Google has launched its one of the most popular features of Google Commerce Search, Search As You Type, as a free, stand alone feature for adwords advertisers. It is very easy to implement and would help the merchant website to increase sales and conversions.
Top Ten Most Important SEO Factors for website Ranking:

1. Title Tag
This is what appears in the blue bar at the top of your browser, it comes from a metatag called "title". As well as being used as a pure factor in SERP, it also boosts rank in other ways. Some
engines use “click-through” rates as a factor. Sites where the title closely matches the content tend to get better click-throughs (searchers see its not a spam site). When words in the title are also used as anchor text in a link to the page, you get more benefit.

2. Anchor Text of Links
The phrasing, terms, order and length of a link's anchor text is one of the largest factors taken into account by the major search engines for ranking. Specific anchor text links help a site to rank better for that particular term/phrase at the search engines. In other words, it’s the actual text that represents the link on a web page.

3. Keyword Use in Document Text
Your keywords must appear in the actual copy of the page. Supposedly search engines pay more attention to the first and last paragraphs. The way to go about this is have your keywords firmly
in your mind as you write your copy. I don’t know about you, but I find this really hard. I prefer a different approach. There is a simple trick here, write your quality content, then use a
keyword density tool to find the keyword density. THEN, take the top words and add them to the meta keywords tag for that page. This is somewhat backwards for some maybe, it optimizes a page for what you actually wrote, rather than trying to write a page optimized for certain words. I find I get much better correlation like this and can then tweak my text afterwards.
Sure, if you want to you can further optimize by having the keywords in header tags and bold etc. As a guide, these might contribute only a few percent to the SERP

4. Accessibility of Document
“Accessibility is anything on the page that impedes a search engine
spider’s ability to crawl a page. There can be a number of
culprits:”

• Avoid Splash Pages: Flash and heavily graphic introductions prohibit engines from crawling your site.
• Avoid Frames: Never use pages with frames. Frames are too complex for the crawlers and too cumbersome to index.
• Avoid Cookies: Never require cookies for Web site access! Search engine crawlers are unable to enter any cookierequired materials.
• Avoid JavaScript when Possible: Though JavaScript menus are very popular, they disable crawlers from accessing those links. Most, well-indexed Web sites incorporate textbased
links primarily because they are search engine friendly. If necessary, JavaScript should be referenced externally.
• Avoid Redirects: Search engines frown upon companies that use numerous Web sites to redirect to a single Website.
• Avoid Internal Dynamic URLs on the Home page: Though many sites incorporate internal dynamic links, they should not incorporate those links on the home page. Engine crawlers are currently ill-equipped to navigate dynamic links - which often pass numerous parameters using
excessive characters.
• Utilize Your Error Pages: Too often companies forget about error pages (such as 404 errors). Error pages should always re-direct "lost" users to valuable, text-based pages.
Placing text links to major site pages is an excellent practice. Visit www.cnet.com/error for an example of a well-utilized error page.

5. Links to Document from Site-Internal Pages
Even more important than the holy grail of external links is internal links. Who knew! Easily the most underrated criteria. But, it’s important to make sure you are making good use of anchor text. A well-linked to document is considered more important than an obscure page, even if the links are coming from the site itself.

6. Primary Subject Matter of Site
What your website is about is determined through analysis of the content. It’s critical that it correlates to keywords, anchor text, etc. One strange off shoot of this is perhaps it’s not worth spending much effort trying to build the page rank of the home page. This strange concept is explained in the idea of Search Engine Theme Pyramids. A related factor is having a good sitemap. Not only is it good spider food, you can also load it with lots of quality anchor text for
those internal links as well as relevancy text (that which appears near a link). Also important is the invisible Google sitemap which is an xml file for the Google spider only.

7. External Links to Linking Pages
These are the links from other sites to you. Note it’s much better to have specific pages linked rather than your homepage because of the idea of Search Engine Theme Pyramids. Don’t bother with link farms or anything you see advertised for a link. You are much better off finding links from sites that have similar topics as yourself.

8. Link Popularity of Site in Topical Community
The search engine is trying to figure out what your page is about, so it can decide if it’s relevant to a users search. Links from pages with similar topics add credence to your page. When trying to search out those links you can use something like WebFerret. Or if you just want a quick method, use the “related:” tag in Google, e.g. type “related:www.yahoo.com” in and it will search for sites related to the topic of Yahoo (whatever that is?). Then spend some time emailing webmasters and asking for links. There is software out there that will do this automatically for you.

9. Global Link Popularity of Site
This means that links from sites that are “important” (i.e. have a high SERP) are more valued than those from a lower SERP. A factor worth considering when searching out links, get the ones from sites with a high page rank first.

10. Keyword Spamming
Careful, this is a negative factor!! This means having a keyword density in text or tags so high that the engine decides you are stuffing. Your rank will go from #1 to #10000 in a heartbeat. Want to know the best part? No-one actually knows what percent density this is, and it’s probably different for different engines! Between you and me, I am not going above 10% on my pages.