Do you want your website to come up on the first page of Google or other search engines?
Do you want the increase your website presence/traffic, bring unique visitors to your site and boost your online business & sales?
Search Engine Optimsation (SEO) is an art of increasing the visibility of your website to search engines for relevant keywords and phrases. Successful SEO improves the quality and volume of traffic to the website due to higher rank placement in Search Engines Result Pages (SERPs).
Search Engine Optimization (SEO) is the best way to get lasting “Organic” or “Natural” search engine results (SERPs)
The advantages of being on the front page (Top 10) of Google are huge. 94% of internet users don’t look further than the first two pages of search engine results. Traffic from search engines is the most valuable kind of traffic as it is comprised of qualified visitors actively looking for a product, service information or solution.
No Search Engine Marketing campaign (SEM) is complete without SEO. Since the purpose of SEO is to make the site better for both search engines (Google, Bing, yahoo etc.) and users many people find it will be suffice on its own. Even if you are going to spend additional money on advertising and paid placement (Google Adwords, Bing Ads etc), SEO must be your first step in promoting your site.
So how is it done?
Many people asked me this all the time. It is really simple, you basically have to have the best website in your subject which means two things: great content(Keyword Rich Content) and inbound linking(Back Links). If you have the best content (unique, informative & keyword rich) and the best inbound links (from strong trusted sites) you will be top or somewhere close.
If a competitor site has more information on your subject and more quality inbound links it will rank higher than yours. You might have heard the saying “Content is King”, this is true as without content your site will not rank high. The first thing to remember is that search engines are text analysis systems, so they analysis the text on a webpage. The programs that crawl the sites (spiders) will look at all the content on your website including the actual domain name, the title of the page and headings and rank you according to how relevant your site is for that particular search.
The other aspect which is equally important is link building (one way, reciprocal or 3-way). Inbound linking is where another website links to you. There is a complex mathematical algorithm which I won’t go into here, but basically every webpage gets a vote from another site being an inbound to your site. People tend to think the more links you have the better, however it’s not that simple. Search engines see these votes kind of like a popularity vote and will rank you accordingly but they also analysis the page where the link is on. So if the page is not relevant (the same subject) it will not get taken into the equation, also the amount of links on a page is part of the mix, the more links on a page the lower the weight or strength of that link.
You should always enlist the help of an SEO specialist rather than trying yourself. It is possible to promote your site yourself if you have enough time, but it’s getting all aspects done correctly that will make the different to your rankings. Unless you know what you are doing you could do more harm than good. Many sites get penalized by the search engines due to keyword stuffing and excessive link building. An SEO Specialist will have tried and tested techniques and the skills to write good copy as well as finding good quality links.