Looking for a SEO Expert but don’t want the exorbitant charges & headaches of SEO companies? Talk to me!
I’m Himanshu Swaraj, a self-taught search engine marketing expert based in New Delhi, India.
I have worked for many years in agencies and companies where I have carried out Internet Marketing campaigns and also devised online search marketing strategies. No doubt to say that I live and breathe SEO, PPC (Pay Per Click) and SEM because, this is all I ever do!
Rand fish of SEOmoz has posted an excellent article on the various SEO price structures. Taking his post in sync; I am going to breakdown the pricing models to make the life easier for many freelancers who are confused over the SEO charges:
1. Hourly Consulting model
This is the simplest and easiest way. Hourly rate varies from $5-$500/hr, it varies from your skills, website requirements etc. (If you ask me, my hourly rate is $8 an hour)
2. Project-Based Consulting model
This is plain and simple, just charge the overall amount of the project. Many people break it for various services like Keyword research, On-site analysis, Off-site activities etc..
3. Contract Services
Sign a contract with single price for a set amount of work like Link Building, Directory Submissions etc
4. Standard Profit Sharing
Many SEO providers offer profit sharing based plans which include a relatively small down payment to start the project work and then a percentage of revenues from sales through the website.
5. Modified Profit Sharing model
Same as above, but modified profit sharing typically like a percentage from Pay-Per-Action (PPA) or Pay-Per-Lead. (Just to limit the risk).
6. Monthly Retainer model
Follow a standard SEO plan/package to to retain the client rankings. This is a very good model if you wish you retain client for a longer duration of time.
7. Pay for Rankings (Performance based SEO)
This model is becoming more and more popular now-a-days. The idea is interesting, where you charge according to the position of a particular search results say page 3 then page 2 then #10, 9, 8 and so on. There can be some specific bonus for the TOP 3 rankings. You can charge according to the keyword competition and your hours spend to bring it in rankings.
8. Pay for Traffic
This is similar to performance based SEO; where you charge according to the traffic generating on the website. The only problem is that you cannot measure the quality of traffic accurately.
Lets move to the most important pricing model:
Though pricing will definitely vary considering the huge world of search engine marketing and increase in competition, the below table is just an idea:
|Site Review + Consulting||$500||$2,500||$10,000|
|On-Site Changes/Coding changes||$2,000||$10,000||$50,000|
|Link Popularity Campaign||$500||$5,000||$20,000|
|Keyword Research Package||$100||$500||$2,000|
|Ongoing SEO (Monthly)||$2,500||$7,500||$20,000+|